11 Jun 2017

How To Set Up Google My Business In 3 Easy Steps

How To Set Up Google My Business In 3 Easy Steps

One of the key aspects of a successful business is visibility. If people can’t find your business they won’t be able to buy your products or access your services. Visibility can be increased through multiple methods. Some are free, some you pay for. However, the first and easiest step to increase your business’ visibility is […]

06 Jun 2017

what is the Google Partner badge

what is the Google Partner badge

While the Google Partners program is free, actually qualifying for a Google Partner status and badge requires a company to put in some serious work with AdWords. In order to achieve this status, a company must demonstrate that it has the required skill and expertise to meet specific requirements. Some of these requirements include reaching […]

07 Oct 2016

Content Delivery Networks: What You Need to Know

Content Delivery Networks: What You Need to Know

A content delivery network, also known as a CDN, is a system that uses distributed servers in order to deliver relevant content to users. The distribution of websites and web pages is done based on the geographic location of both the end user and the accessed web page. Using a CDN quickens the delivery of […]

08 Sep 2016

Bullet Points for SEO

Bullet Points for SEO

Google’s algorithm is already well-known in the online industry. It is the key mechanism behind page rankings in the search results. But as much as they know it by its name, users don’t really know exactly how it works. And for a good reason. Google doesn’t want you to be able to bend the rules […]

06 Sep 2016

The Benefits of Long Form Content for SEO

The Benefits of Long Form Content for SEO

Any seasoned content creator knows about the industry’s “gold standard” when it comes to word count. The majority of articles published on the Internet are roughly 500 words long. This falls into the short-form category. Depending on who you ask, short-form content can be anywhere between 0 to 1,200 words. For the sake of this […]

18 Jul 2016

How to Set Up a Content Marketing Calendar

How to Set Up a Content Marketing Calendar

How & Why – Setting Up A Content Marketing Calendar The 21st century has seen a revolution in how we approach and digest information. With an entire generation embracing social media and billions of people the world over becoming connected, the role of marketing in business is constantly changing. With more than 1.65 billion active […]

22 Mar 2016

How To Use Google’s Disavow Tool

How To Use Google’s Disavow Tool

Everyone knows that Google uses its own proprietary algorithm to rank pages in the search results. Codenamed “Penguin”, the algorithm is a complex process that takes several things into account when ranking your website, which can either increase your ranking or decrease it. If you’re a seasoned SEO, you might already be accustomed to unnatural […]

26 Feb 2016

How To Recover or Remove Bad Google Reviews

How To Recover or Remove Bad Google Reviews

Your online reputation is a big part of your digital business card. Building a good reputation may take months, or even years. More often than not, it’s a long and tiresome process. You can actively try to increase your reputation through surveys, emails, discounts, and so on, or you can be passive and wait for […]

26 Feb 2016

Is Google Webmaster Tools Good For Search Rankings

Is Google Webmaster Tools Good For Search Rankings

A large part of today’s market is digital. Thus, having a powerful online presence is a must for every and any business. Whether you own a small company that’s just starting out, or you’re the CEO of an international conglomerate, you’ll need to have a good online presence. This is also important if you’re a […]

28 Jan 2016

International SEO Location in Google and Search Engines

International SEO Location in Google and Search Engines

If you’re planning to launch your business on a global level, you’re going to need international SEO. This special type of SEO will increase the visibility of your business based on the countries your business is targeting and on the languages your website uses for communication. You can think of international SEO as geotargeting.