One of the key aspects of a successful business is visibility. If people can’t find your business they won’t be able to buy your products or access your services. Visibility can be increased through multiple methods. Some are free, some you pay for. However, the first and easiest step to increase your business’ visibility is through Google My Business.
It’s a free tool from Google’s developers so you already know it’s going to do exactly what it says without any extra gimmicks. There’s no reason why you shouldn’t use it right away. Google My Business is a platform that connects Google’s main services: Search, Maps, and Google+. In addition to these, you will also have access to Google Analytics, Reviews, and Insights from the same dashboard.
The combination of these services into one single platform allows you to easily set up and change your business at any time, without having to worry that part of the data will be lost in transition. Every change you make through Google My Business is automatically transmitted to all of Google’s services. Although Google My Business is oriented towards local businesses, any type of business can take advantage of its perks.
Setting Up Google My Business
There are only 3 easy steps when it comes to setting up your Google My Business account:
Visit https://www.google.com/business/ and click the green button labeled “Start Now”
Either create a new Google account for your business or use an already-existing account
Enter the details of your business in the correct text boxes and click continue
Your business’ Google+ page will be created automatically from the data you entered in the text boxes. Before you can take control of your page, Google will send you a code via email. Verify the ownership by entering the code and you’re done. Congratulations! You have set up your first Google My Business account.
Helpful as always, Google offers you the possibility of getting a quick tour. It’s recommended to go through the tour, especially since Google My Business is new to you. Now that the account is set up it’s time to add the details. There will be a profile completion bar right on the dashboard. Simply follow the steps to complete your profile. It will guide you through the process of adding a profile photo, your business hours, the correct contact information, and so on. When you’re done, click on “Done Editing”.
Not only do you now have a Google My Business page but your business will be much easier to discover by potential clients. You can access the dashboard at any time to view and analyze your reviews and insights.